Toilet fresheners can be a tricky business for any creative agency. You can take the “pine cone in the forest” approach or take a risk and play for laughs.
Now, in the hilarious tradition of the fabulous Poo Pourri ads (YouTube them if you’ve never checked them out), comes a witty new spot for Air Wick’s VIP spray or “Very Important Poopers”.
The ad features a pilot doing his business with the plane’s toilet door open as he tactfully explains the scented virtues of VIP. Or, as he puts it, “Drop-off my cargo at 30,000 feet!”
It’s the work of Havas New York and includes two more iterations to be released in early 2019.
Check out the toilety fun below: