NSW Government’s Anti-Stoner Ad Backfires Spectacularly

As Afroman would say “I was gonna go to class before I got high (La da da da da da da da da)”. Over the weekend the NSW government’s anti-marijuana campaign has sparked a fire in social media as it depicts cannabis smoking teens as adorable sloths.

The Stoner Sloth campaign consists of three videos with the tagline “You’re worse on weed”.

In one video clip, the sloth can’t submit a class assignment. The accompanying tagline: “When you realise you should have hit the books and not the bong”. In another clip, a sloth named Jason, fails to pass the salt at the family dinner table and disappoints his dad. The tagline reads: “Stoned at dinner and the struggle is too real”. The final clip is at a party where people take selfies with stoner sloth because he is so out of it. The tagline is: “When your mate turns into ‘that guy’ at the party”).

#stonersloth has been trending on Twitter for 10 hours now, here are some of the best reactions:

A new blockbuster film Sloth Wars: Episode 7 The Grass A-bakens:

I think the people who made #stonersloth vastly underestimate the public’s hero-worship of sloths.
— Madeleine Baud (@HeyBaudelaire) December 19, 2015

#StonerSloth is a brain fart using internet buzzwords to be ‘in with the kids’ Super patronising to a very well information resourced youth.
— Elisha May (@HiElishaMay) December 19, 2015

If anyone is already looking for a Halloween costume for next year, that could be it. #StonerSloth
— Ryan Curry-Flynn (@ryancurryflynn) December 19, 2015

What a stupid advert to release at a time when we will be legalizing the drug for medicine, completely inaccurate. #stonersloth
— Leah (@Leah_reTard) December 19, 2015

Now we know how the megasloth died out. Smoking pot: not even once #stonersloth pic.twitter.com/GLpcXBZivZ
— rafiiiii (@rafialarm) December 19, 2015

This Monday morning, we are all #stonersloth #eeeuuurrgggggg
— Merry Alexmas (@AlexDruce1987) December 20, 2015

How NSW govt feels after #stonersloth pic.twitter.com/1swloD1E0s
— Jon Piccini (@JonPiccini) December 19, 2015

Yo Aussie government, #stonersloth failed as an anti drug campaign but I bet you could make your money back tenfold if you create a series
— Azor Ahi Tuna (@djkrusha) December 18, 2015

Just saw the #StonerSloth ads. Not sure where NSW Gov’s ad guys found Chewbaccas siblings, but those videos are… Quite something.
— Mike Baird (@mikebairdMP) December 19, 2015

To see more stoner sloth goodness, click here.

Not one thing has made me want to blaze up as much as #stonersloth has. Big grinny hugs to the Bairdy one.
— Elliot V. Schoemaker (@evs) December 18, 2015

The first thing I thought when I saw #stonersloth was ‘how high were the people who made this?’
— Lauren Actually (@laureningram) December 19, 2015

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