Gold and Grand proved to be too precious a commodity for Australia overnight with no major wins for Australia as our bad run continued.
CHE Proximity earned itself a silver lion in the Data Creativity category for its work Safety Hub on behalf of NRMA. It also picked up a bronze for the same work in the Creative Strategy category.
Meanwhile two more bronze lions were won by Australia in the Direct Lions category. One for Naked Communications for Sans Forgetica on behalf of RMIT University and the other for The Brand Agency for Hungry Puffs.
By far the most prolific category for Australia so far this year, the Media Lions saw a total of nine awards handed to Australians. Clemenger BBDO Sydney and Melbourne, The Special Group, Mindshare Sydney, TBWA\ Melbourne all scored a silver for their respective clients Wrigleys Extra,Uber, Foxtel and ANZ.
The Special Group managed a further three bronzes for Uber all on the back of the Uber Eats Australian Open Ambush.
The Brand Agency Perth added another bronze to their tally for their Hungry Puffs work while Ogilvy Melbourne chalked up a bronze as well for AAMI with the campaign Warning Spots.
In the PR Lions, Naked got another silver for Sans Forgetica, while Lend Lease also won a silver for its Lend Lease Mums for Safety work.
Finally, the Monkeys made its first entrance into the winners circle with a bronze for MLA’s New-Australia Land.