Nexba Ice Tea Launches Christmas Alternative To Soft Drinks At Woolies

Nexba Ice Tea Launches Christmas Alternative To Soft Drinks At Woolies
B&T Magazine
By B&T Magazine



Telstra Micro Business of the year Nexba has launched a limited edition Christmas range exclusive to Woolworths. The new sparkling ice tea range, consisting of passionfruit, cranberry and apple natural flavours, will be sold in 1L glass bottles specially designed for Woolworths.

Drew Bilbe, co-founder and operations director at Nexba, said the launch into Woolworths marked a massive milestone for the business, making Nexba beverages available in every major Australian retailer.

“With Australians becoming increasingly aware of the harmful effects of sugary soft drinks, Nexba offers quality and taste, but with less sugar and fewer calories. We are stoked to have worked collaboratively with Woolworths to launch this new 1L glass format range, and we’re confident shoppers will love it,” he said.

The new ice tea range has only 4.9g of sugar per 100ml. By comparison, Coca Cola has more than double the sugar at 10.6g per 100ml.

“We want to give Australians as many better-for-you beverage options as possible. Our new sparkling Christmas flavours are the perfect drinks to help transition soft drink junkies off their dangerous daily addictions,” said Bilbe.

The newest additions to the Nexba range brings the total tally to 10 flavours, which include Brewnette, Australia’s first natural cola with green coffee extract, and Super Infusions, Australia’s first super fruit/ food infused, sugar-free ice tea.

“From day one, Nexba has strived to be The Beverage Innovators by partnering with national retailers and developing drinks their shoppers will love. We are self-funded and don’t have the deep pockets of the bigger brands. What we do have is an unending passion for offering Australians healthier beverages that don’t sacrifice on taste and quality,” said Troy Douglas, co-founder and brand director at Nexba.

The new Nexba flavours will be available at select Woolworths stores nationwide this week.




Please login with linkedin to comment

#chocpluswhat

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]