New Arnott’s Campaign Set To ‘Supercharge Your Day’

New Arnott’s Campaign Set To ‘Supercharge Your Day’

Brand participation agency 31st:Second has developed a shopper marketing campaign to inspire shoppers to fuel their bodies throughout the day with wholegrain-packed products from the Vita-Weat crispbread` range.

31st:Second group account director, Laura Williams said: “Understanding that Vita-Weat products are a highly planned purchase, the campaign focuses on the early stages of the shopper journey and has a range of touch points to disrupt and inspire the consumer.”

31st:Second has developed off-location in-store activations in the fresh section of the supermarket with recipe inspiration using Vita-Weat products, sampling opportunities, as well as magazine and catalogue advertisements and retail digital displays to educate shoppers of the Vita- Weat products and its nutritional benefits.

Arnott’s marketing executive, Joey Lai said: “Arnott’s is excited to be working with 31st:Second to bring the ‘Supercharge Your Day’ campaign to life in store to inform shoppers how the wholegrain-packed Vita-Weat range of crispbreads unlock energy to help keep you going. Whether it be a mid morning snack, lunch time inspiration, or getting through the 3pm slump, the entire Vita-Weat range has the solution.”

The Arnott’s ‘Supercharge Your Day’ campaign is now live across all supermarkets nationally. To view more of 31st:Second’s work, visit: www.31stsecond.com.au.

` Includes Arnott’s Vita-Weat and Arnott’s Vita-Weat Lunch Slices




Please login with linkedin to comment

2014 Advertising & Marketing Awards Barnsey

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]