New Republic Movement Video Campaign For Young Voters Counters Anti-Australian Sentiment

New Republic Movement Video Campaign For Young Voters Counters Anti-Australian Sentiment
B&T Magazine
By B&T Magazine



The Australian Republic Movement has launched a new online campaign to give young Australians a say in our future. 

The video aims to educate young Australians about the ongoing role of the British Monarchy in the Australian Constitution and introduce them to the campaign for an Australian republic.

Produced by Rogues’ Gallery founder and director Roghan McKerlie and illustrated by Lew Keilar, it concisely frames the major issues that young voters need to consider to cast a vote at the national plebiscite promised by Opposition Leader Bill Shorten if elected in May this year.

 ARM national campaign director Sandy Biar said: “Working with Roghan and Lew was a real pleasure – they were able to quickly bring our vision for the clip to life. 

“From scripting, to storyboarding to production, the team was responsive to what we wanted to convey and really added insight and value.

“The video is an excellent way for us to introduce young Australians to what the campaign is all about, and start an ongoing conversation with them in the lead up towards a national vote on whether Australia should become a republic.”

Rogues’ Gallery founder and director Roghan McKerlie said: “The opportunity to work with Sandy and the Australian Republic Movement on crafting a potent message to help drive meaningful changes in our great country was a genuine highlight of my career.

“One of the challenges was to not only get the message right, relevant and potent but also deliver it in a medium that people could connect with.

“Considerations of how best to optimise our content for the consumer habits played a big role in our decision making for aspect ratio of the screen size combined with duration of the edit.”

A national vote on the republic is likely within three years and the views of first-time voters will be decisive.

Hundreds of thousands of Aussies who turn eighteen later in 2019, or in 2021 and 2022, could cast their first vote ever in a national vote on the Republic, with young Australians already saying they are more likely to support moving to an Australian republic than to support keeping the British monarchy.




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