New Apple Ads Tout ‘Change’

New Apple Ads Tout ‘Change’

This story was originally published by

Apple has launched an online ad campaign to show off the features of the iPad Air 2.




Apple is rolling out a new online and TV ad campaign that highlights the many ways you can use its flagship tablet to get things done.

Set to The Orwells’ song “Who Needs You,” the new 60- and 30-second spots focus heavily on creativity, and include a montage of people using the iPad Air 2.

Each spot features a wide variety of unnamed apps that help people do everything from tune up their car, to manage Post-it notes and make stop-motion animations. Apple has the full list of apps on its website under a new page called “Change.”

While Apple is focusing on entrepreneurs and artists who use the iPad as “an agent of change.” it’s unclear why the company settled on the word “change” instead of, say, “productivity” or “creativity.” This approach does, however, indicate an evolution in iPad marketing. The tablets were once considered ideal content-consumption devices: they let users watch movies and TV shows, play games and listen to music. Now, Apple is focusing on the iPad’s near desktop-level power in its top-of-the-line tablet, which debuted in October. What’s more, virtually all the apps listed on the company’s “Change” page are task-driven.

Read the full article here




Please login with linkedin to comment

Clemenger BBDO Sydney Luke Starr NGEN

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]