Angel, Elf, Mouse & Reindeer Are Back In Myer’s 2016 Christmas Campaign

Myer has launched the next chapter of its popular campaign, Where Christmas Comes For Christmas. After previewing the return of the characters via an online teaser last week, Myer is now airing a 90” launch film across TV and social channels.

The campaign has been created with Aardman – the Academy Award-winning animation studio of ‘Wallace & Gromit’ and ‘Shaun the Sheep’ fame – and this year sees Angel, Elf, Mouse and Reindeer finding themselves caught up in a Christmas catastrophe.

Clemenger BBDO Melbourne creative director Stephen de Wolf said, “This year we wanted to bring our characters into the real world, so we decided to play off a worry that all children have which is, ‘How does Santa find us?’”.

To accompany the launch film, Myer is also releasing a free interactive Christmas storybook titled ‘The Story of Santa’s Star’. This long-form story features a host of games and puzzles for kids to solve and is available to download in the App Store and on Google Play.

Michael Scott, Myer’s executive general manager, brand and marketing said, “Building off the success of last year’s campaign we have brought back our Myer characters in spectacular fashion. The campaign is big, it’s emotive and we hope it becomes well-loved too. Australia really embraced what we did last year, so this year we are determined to go one better.”

Clemenger BBDO Melbourne creative director Evan Roberts said, “Our aim was to bring the characters to life beyond film. So alongside our storybook you’ll see them throughout Myer stores, Myer’s owned channels and you’ll also be able to purchase them in a range of limited edition merchandise.”

CREDITS

Client – Myer

Michael Scott – EGM Brand & Marketing

Natalie Warren-Smith – GM Brand & Consumer Strategy

Kellie Lennon – GM Content & Experience Design

Sean Jenner – National Manager Marketing Channels & Myer Media

Joanne Brennan – Senior Marketing Manager

Agency – Clemenger BBDO Melbourne

James McGrath – Creative Chairman

Evan Roberts & Stephen De Wolf – Creative Directors

George McQueen & Tom McQueen – Creatives

Hilary Badger – Copywriter

Karolina Bozajkovska – Agency Producer

Simon Lamplough – Group Managing Director

Pippa O’Regan – Director of Retail

Andrew Packer – Editor

Film Production – Aardman

Peter Peake – Director

Peter James – DOP (live action)

Jeremy Hogg – DOP (animation)

Dan Hembery – Editor

Stephanie Owen – Producer

App Production – Roam

Ken Samonte – Illustrator

Music Production – Air-Edel Associates

Theo Vigden – Composer

Sound House – Flagstaff

Paul Le Coutier – Sound Designer

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