The Monkeys Unveils Latest Work For IKEA

The Monkeys Unveils Latest Work For IKEA
B&T Magazine
By B&T Magazine



IKEA Australia has released its autumn retail campaign via The Monkeys with a focus on smart storage solutions under the brand platform ‘The Best Day is the Everyday’.

For the many Aussie families faced with a lack of storage solutions in small living spaces, the campaign highlights a range of storage products to help with organisation, and the sense of joy when everything finds its perfect place.

Directed by Jonny + Will at Blinkink, the TV broadcast campaign is narrated by Swedish actress Lena Endre.

The Monkeys creative director Barbara Humphries said: “IKEA’s products have so much character and usefulness. It’s a real joy to be able to bring those features to life each season.”

IKEA Australia’s national marketing manager, Kristin Bengtsson, said: “We’re very happy with this playful autumn campaign and hope it will inspire many Australian families to find the happiness to be had in the everyday when things are stored away and clutter-free.

“The aim is to free up more time to be able to focus on the fun stuff in life.

“It complements our series of unique spots that differentiate IKEA from our competitors, while successfully engaging and motivating consumers to visit our stores and website.”

CREDITS

Client: IKEA Australia

National marketing manager: Kristin Bengtsson

National marketing communications manager: Erin Falconer

Marketing communications specialist: Erin Burges

Interior design leader: Melissa McInnes

External channel activity leader: Tabitha Krygsman

Creative agency: The Monkeys

Co-founder and group chief creative officer: Scott Nowell

Creative director: Barbara Humphries

Copywriters: Andrew Hurwitz and Cyndall McInerney

Art director: Katyana O’Neill

Group account director: Humphrey Taylor

Senior content director: Rebecca Tearle

Content director: Lauren Shelley

Content executive: Will Davies

Head of production: Thea Carone

Senior agency producer: Penny Brown

Production company: Blink Ink and FINCH

Executive producers: Bart Yates and Corey Esse

Director: Jonny + Will

Producer: JoClaire Thompson

Edit House: The Editors

Executive producer: Nicoletta Rousianos

Senior producer: Daniel Fry

Editor: Ryan Boucher

Post-production company: FINCH Post

Head of VFX: Andy Timms

Post producer: Jayne da Costa

Colourist: Billy Wychgel

VFX artists: Jonte Wendt and Lee Sandiford

Sound House: Song Zu

Music composition: Ramesh Sathiah

Executive producer: Lesley Chambers

Music licensing: Level Two

Track: “Bubblegum”, Confidence Man

 




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