The Monkeys has unveiled its first work for Vaalia yoghurt under the new brand positioning ‘Full Of Feelgoodness’.
The ad plays out in a courtroom and is said to be the antithesis to the typical yoghurt ad that tends to be overloaded with slow-motion yoghurt swirls, smiling spokes-models and weird digestive diagrams.
Directed by Photoplay’s Gary John, ‘Court of Yoghurt’ launched last night across broadcast television.
The Monkeys creative director, Barbara Humphries, said: “This new platform shows Vaalia has a key ingredient mostly missing in the yoghurt category – a sense of humour. We wanted to have some fun, while still making sure the brand stays top of mind.”
Parmalat Australia marketing director, Angela Burr, added: “For years Vaalia has been bringing Australians a range of yoghurts that taste indescribably good and are full of dairy goodness. This new campaign celebrates that Vaalia feeling – ‘Full of Feelgoodness’.”
Creative Agency: The Monkeys, Sydney
Chief Creative Officer & Co-Founder: Scott Nowell
Executive Creative Director: Vince Lagana
Creative Director: Barbara Humphries
Senior Copywriter: Tim Pashen
Senior Art Director: Scott Zuliani
Business Strategy Director: Kit Lansdell
Group Content Director: Ciaran Miller-Stubbs, Kelly Spence
Content Director: Shannon Duhig
Senior Content Manager: Demi Nielsen
Head of Production: Thea Carone
Producer: Sally Lankshear
Production Company: Photoplay
Director: Gary John
Executive Producer: Oliver Lawrance
Producer: Bonnie Fay
Post Production: The Editors
Sound House: Song Zu