Mission Australia’s Christmas Campaign Highlights Pressures Faced By Homeless Families

Mission Australia’s Christmas Campaign Highlights Pressures Faced By Homeless Families

Mission Australia has launched an advertising campaign to raise awareness of the need to support homeless families into safe homes.

Created with King Content, the campaign depicts the true story of Mark* and his two sons Noah* aged 15 and 11 year old Will* who are forced to live in Mark’s van after he is diagnosed with cancer. Mission Australia supported the family into accommodation when they were at their most vulnerable.

The advertisements offer a powerful statistic: ‘Over 17,000 Australian children under 12 are homeless tonight through no fault of their own’ and makes a proposal: ‘Independence is precious. Help us find them a safe home.’

Mission Australia’s general manager marketing, Elvira Lodewick said the campaign illustrates the hardships experienced by homeless adults and children and the importance of the charitable donation in supporting families in need this Christmas.

“Many of us take our independence for granted, but there are thousands of Australian families out there without a safe place to call home. The ads really drive home that homelessness really can happen to anyone. With the support of donors, Mission Australia can support families like Mark’s on their path to independence not just at Christmas, but all year,” said Ms Lodewick.

She continued, “We really do rely on the generous donations to ensure we can continue the work we do with families like Mark’s.”

Launched on 3 October, the campaign includes a direct mail appeal created by Pareto Fundraising and is set to run on television, outdoor, print and digital advertisements as planned by Customedia until the end of 2016.

Mission Australia has more than 155 years of practical and proven experience in working with Australians in need. The organisation invests in housing, services and programs to reduce homelessness and strengthen communities, walking beside people and families until they can stand on their own. In 2014-15 Mission Australia assisted 27,483 people through 128 homelessness services, including Mission Australia Housing.

Donate today.




Please login with linkedin to comment

AFL Mission Australia

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]