MCN To Expand Its TV-Out-Of-Home In The Shopping Mall In 2016

Multi Channel Network’s (MCN) funky ideas inside shopping mall advertising continues to thrive, with the company announcing a significant expansion to its TV Out-Of-Home offering down under.

MCN TV-OOH is a content driven, audio enabled network of digital HD television screens in shopping centres; designed to inform, engage and entertain consumers while they’re in a purchasing frame of mind.

The new TV-OOH now includes a total of 36 large format, full motion 16:9 screens driving advertising opportunities with broadcast content provided by Network Ten and Foxtel to ensure shoppers enjoy a true television experience when out and about.

The network’s full audio capabilities allow advertisers to air their TVC and provide a consistent message from couch, to cash register.

“The outdoor media market is one of the most rapidly growing advertising sectors in Australia,” MCN CEO Anthony Fitzgerald said.

“With MCN investing and innovating in a true Television-style OOH network, we can offer advertisers an incredible opportunity to close the loop and extend their message through to the point of purchase.”

Advertisers can also benefit from localised messaging, dayparting, plus fresh advertising opportunities like augmented reality, social media amplification and live streaming. Customised call-to-action messages can also be inserted to run immediately following any advertisement.

MCN national director for TV-OOH and Qantas in-flight entertainment Paul Sutcliffe added that with an increasing number of buyers seeking unified advertising solutions, the ability to offer a telly-style experience out of the home has skyrocketed in value.

“In 2016 we will see increased demand for a combined screen experience, giving audiences a seamless content experience regardless of where they are,” he said.

“Expanding our TV-OOH Network is an integral part of MCN’s broader unified television strategy, providing best-of-class content for our clients to their customers in all spaces.”

To rollout the expansion, MCN have partnered with shopping centre managers QIC and Vicinity Centres, whose portfolio boasts Australia’s largest shopping centre, Chadstone, in Melbourne, and Castle Towers in Sydney.

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