The Starlight Children’s Foundation is set to make Christmas just a bit sweeter, with the launch of its new initiative, Sugar Free Me.
The campaign urges Australians to kick their sugar habits and retrain their taste buds across November, all in the name of helping sick kids.
The campaign concept was developed by branding agency March One and challenges Australians to go without added sugars during the month of November, before the Christmas party season begins, all while raising money to give a healthy dose of happiness to sick kids and their families.
March One creative director Ben Coverdale says the team was looking for an idea that aligned with the current well-being movement.
“We wanted to create a challenge event that had a positive tone and outcomes for all involved.
“The challenge is encouraging people to take part and enjoy the health benefits of going sugar-free, while at the same time helping out seriously ill kids.”
Set to launch 1 November and run off the Raisely platform, Sugar Free Me is Starlight’s latest Peer-to-Peer fundraising event that aims to tap into different audiences, offering challengers a chance to band together with family, friends, work colleagues and local communities and get behind a great cause.
Starlight national partnership manager Matt Geraghty commented that the challenge’s greatest strength is the way it will reach a new audience, while providing opportunities for existing supporters and corporate partners to get involved.
“Across the month of November, over 43,000 children will be admitted to hospital.
“Campaigns that are able to reach new audiences and donors are essential in helping to keep the doors of our Starlight Express Rooms open for these sick children and their families across Australia during the toughest of times,” says Geraghty.
To find out more on how you can turn your sugar-free efforts into financial support for the Starlight Children’s Foundation, click here.