Lead Marriage Equality Advocates Launch New Campaign

Australian Marriage Equality (AME) and Australians for Equality (A4E) today begin extensively screening a new ad on free-to-air and pay TV.

The push is called ‘The Equality Campaign’ and its opening salvo is this video featuring hundreds of real people from across Australia coming together to paint a rainbow coloured map of Australia on a blank wall, surrounded by tags like ‘for my mums’, ‘for fairness’, ‘for commitment’ and ‘for love’.

“Together we can achieve marriage equality,” reads the video’s tagline.

“The Equality Campaign is about building on the momentum and energy generated across the nation for marriage equality and continuing to campaign for a straightforward change to be achieved by a vote in the parliament,” co-chair of Australians for Equality, Anna Brown said.

“PrincipleCo are enormously proud to partner with The Equality Campaign on this project. Recent discussions about Marriage Equality seem to have forgotten that we’re talking about real people, with real lives and real families. We were committed to placing the human face of the issue back into the centre of the discussion”, PrincipleCo’s Daniel Stone said.

“It’s no secret that the Australian people overwhelmingly support Marriage Equality – as many as 68 per centof us according to recent polls. However a minority of MPs in our Parliament are holding our leaders back.

“This campaign gives a clear place for ordinary Australians to come together and ask our politicians to step up,” Daniel Stone said.

The campaign’s organisers say the push will include helping supporters lobby MPs, and holding community events and forums.

“This campaign will continue our work across the nation, bringing supporters together, holding community events and forums to change the hearts and minds of communities across Australia,” said co-chair of Australian Marriage Equality, Alex Greenwich.

“We will also continue to call on our supporters across all political parties who support marriage equality to work together to find a pathway for a free vote in the parliament.”

CLIENT

Australian Marriage Equality / Australians 4 Equality

Campaign Director: Tiernan Brady

Creative Media Team: Kirk Marcolina, Helen Ross-Browne, and Leah Newman

AGENCY

PrincipleCo

Strategy Director: Daniel Stone

Executive Producer: Sofia Madden

Art Director: Lauren Austin

PRODUCTION

Director: Harrison Woodhead

Production Company: PaperMoose

Producer: Carl Tindall

Producer: Jack Stephens

Production Design: Reese Geronimo

Director of Photography: Dimitri Zaunders

1st Assistant Director: Stuart Beedie

Colourist: Yanni Kronenberg

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