Kate Hudson’s activewear brand Fabletics have released a new TVC “Kate Hudson In Real Moments”, the majority of the 30-second spot was shot on an iPhone.
Hudson conceived of the idea and directed the new 30-second spot for the fashionable activewear brand, which she co-founded in 2013.
“Kate had the idea of showcasing her actual life in a commercial in a way that would feel like you were scrolling through her Instagram feed,” said Shawn Gold, chief marketing officer, Fabletics.
“She wanted a commercial that really genuinely showcased how Fabletics supports her lifestyle and what her lifestyle is about.”
The company decided to use Hudson’s iPhone to film the majority of the footage- roughly 70 per cent of the shots featured in the spot were filmed on the phone.
“We asked Kate to mimic how she shoots her own content and do what she does for social media,” said Gold. “She directed the commercial from that perspective.”
David Jones latest campaign – ‘One Name: Endless Possibilities’ – was shot entirely on an iPhone and directed by Emmy Award winning director Stash Slionski has been created. The edit features ambassadors Jessica Gomes, Elsa Hosk and Montana Cox alongside models Hyun Ju Shin and Izi Miller.
Early this year, Beyonce launched activewear line Ivy Park which was criticised by Lululemon for copying its designs.
Executive Producer: Don Ressler
Director: Kate Hudson
Co-Director: Chris Petrick
Producer: Jason Stuckey
Director of Photography: Tucker Korte
Art Director: John Cregan
Strategy Director: Amanda Rollins
Editor: Robert Hacker
GFX: Diana Arana
Production Supervisor: Taeko Masuyama
Production Designer: Michael Hersey