J. Walter Thompson Sydney has been appointed as creative agency of choice for MSD Animal Health’s leading flea and paralysis tick protection brand, Bravecto.
The agency’s remit includes all strategy and creative for Bravecto as the brand enters its next phase of growth.
Paul Everson (main photo), managing director, J. Walter Thompson, Sydney said: “What excites us most is that MSD Animal Health has so much growth and potential. They have a big vision that we’re excited to drive and help deliver both creatively and commercially.
“We look forward to building a solid relationship and sharing the new work soon.”
Vanessa Gattellari, marketing lead ANZ at MSD Animal Health said: “When we chose to work with J. Walter Thompson we were looking for a long-term strategic and creative partner. JWT demonstrated they fully understood our category and ambitions, we are excited to have a best in class agency as our long-term partner taking Bravecto to the next level.”
Work commences immediately with the agency’s first campaign for Bravecto Spot-on launching in September.