Forget John Lewis and Elton – ladies and gentleman, we have the Christmas ad of 2018, and very possibly one of the best festive spots ever!
And it’s all courtesy of electronics retailer Elkjøp. Never heard of them? Well, it’s only the biggest electronics retailer in Denmark, Finland, Norway and Sweden.
The big budget, four-minute spot is called “To give more” and is the work of Stockholm-based creative agency Nord DDB and centres around a young girl and an older relative she meets at Christmas and admits to being a bit scared of.
As the young girl plays with her new drone in the snow, she wanders into a barn and uncovers and old biplane that becomes the centrepiece of this glorious piece of storytelling.
We won’t ruin the end for you, but it’s a bit of tearjerker, so best have the tissues on hand just in case. Check out the simply brilliant and visually stunning spot below.