Just For Men Launches New TVC To ‘Find The Guy’ Who Colours

Just For Men Launches New TVC To ‘Find The Guy’ Who Colours

Just For Men, global men’s hair colouring solutions, has released a new TVC to challenge conventional beliefs of Australian men about colouring their grey hair.

The advertisement depicts a scene where two women are invited to join a men’s night out and are then challenged with identifying which of the men has coloured their grey hair with Just For Men.  The scene is based on a real-life scenario that Just For Men conducted to test three new shades.

Leandro De Lima, marketing manager of Combe Asia-Pacific, the makers of Just For Men said: “Market research we conducted found that 30 per cent of Australian men who are grey or greying dislike their hair, yet only three per cent actually do something about it.

“Men are afraid of colouring their hair because they think it won’t look natural, so we really wanted to demonstrate in the creative how using Just For Men results in a grey-free, natural look.”

The TVC plays out exactly as the real-life scenario did – the women are not able to identify the man who is using Just For Men.

The 15 second ad is currently running on free-to-air and paid TV over a nine week campaign and will be supported by a PR campaign and a digital and social media campaign including partnerships with online men’s fashion, style and menswear publishers. The TVC concept was developed by Combe’s own creative team and produced by Foreign Films.

CREDITS

Client: Just For Men

Creative Agency:  Combe Creative

Director, Global Content Production: Carin Zakes

World Wide Creative Director: Meg Rogers

Associate Creative Director/Writer: Melissa Avery

Associate Creative Director/Art: Tofer Moran

Production Company:  Foreign Films

Director: Scott Toepfer




Please login with linkedin to comment

Just For men

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]