Instagram Ups The Ante On Its Ads

Instagram Ups The Ante On Its Ads
Emma Mackenzie
By Emma Mackenzie



Image sharing social media platform Instagram has pulled out all the stops with its latest ad news.

The platform is expanding its advertising offering, focusing on three areas; action-oriented formats, ultra-targeting abilities and making it easier for both small and big business alike to nab an ad on the platform.

Instagram is testing some of the offerings over the next few days, according to its blog post announcing the changes.

“Advertisers want to drive business results across a variety of objectives — from awareness and message association to website visits and offline sales — and our ad formats will evolve to serve all those goals,” said the post.

“This will not only help advertisers, but the community as well, as people will be able to learn about a product or service and then take action directly from an ad to sign up on a website, buy a product, or download an app. In the coming days we’ll begin testing some of these direct-response formats.”

Later in the year will see Instagram working with parent company Facebook to heighten the targeting, reaching people based on demographics and interests as well as the information businesses already have about their own customers.

Similarly, Instagram will work with Facebook again to help small and big businesses buy an ad.

“To give all businesses the opportunity to reach the right people, we are working to make Instagram advertising available through an Instagram Ads API and Facebook ad buying interfaces over the coming months,” said the post.

“We will start by opening the Instagram Ads API to a select group of Facebook Marketing Partners and agencies, and we plan to expand globally throughout the year.

“We’re excited to bring Instagram ads to more advertisers and to help support more objectives, which are capabilities that people and businesses have been asking for. Businesses are important members of our community and we look forward to learning what works together.”




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