Full service creative agency Town Square has made two appointments to its leadership team, hiring The Core Agency’s Jane Callister as managing director and Clemenger BBDO Melbourne planning director, Neville Doyle, as chief strategy officer.
Town Square is bolstering its management team to accelerate growth and deliver deeper strategic insights for its clients which include APT, The Big Issue, Captain’s Choice, Frasers Property, Sovereign Hill, Tasman Butchers and Visit Victoria.
Doyle and Callister will join Town Square’s management team of partners Danielle Moeller and Harry Corsham and creative directors Brendan Day and Gareth Davies.
Speaking on the appointments, Corsham said: “This is an exciting period for Town Square. We have a clear and simple focus on helping our clients to grow through the power of great work. Neville and Jane enhance our ability to deliver new strategic and creative opportunities for our clients, as two outstanding new additions to the agency’s leadership bench.
“Neville is an award winning planner who joins us from one of the country’s leading agencies. Jane has an extensive track record of building agencies and developing high performance cultures. Their combined expertise, in conjunction with that of our existing senior team and the wider agency, will enable us to drive Town Square further forward in the coming years.”
Returning to Melbourne after six years in Sydney, Callister joins Town Square with a remit to enhance day to day operations and to drive new business in the newly created role of managing director. She joins from The Core Agency in Sydney where for more than three years she successfully grew the business by adding new clients, increasing headcount and revenues. During her more than 20 year career, Callister has held senior management positions at some of the country’s biggest agencies in both Sydney and Melbourne including TBWA, M&C Saatchi, DDB, The Campaign Palace, Grey, George Patterson and JWT.
“I’m happy to be coming home to Melbourne and excited about the opportunity to work alongside Danielle, Harry and the rest of the team to drive their ambitious plans to grow the Agency,” Callister said. “They produce excellent and effective work and the prospect of building on that is something I’m relishing.”
Doyle joins Town Square after two years at multi-award winning agency Clemenger BBDO Melbourne where he worked as planning director across Mars, CUB, Airbnb and Drinkwise. Prior to that he held the same role at sister agency Colenso BBDO in Auckland for four years, during which time he was twice named in the top 10 of global planning directors by the Big Won Report. Before moving to this side of the world, he worked in London at TBWA, Momentum and Carat Global and has a host of Cannes Lions, D&AD and Effie Awards to his name.
He said: “The chance to build a team and shape the strategy for Town Square’s clients is something that I am truly excited about. Having worked at several multinational agencies, I’m looking forward to getting stuck in at an ambitious independent agency, and the chance to help build and shape something exciting. The team at Town Square shares my passion for great creative work and we look forward to putting that passion into practice.”
Doyle starts immediately, with Callister beginning in October.