Indie Agency The Reactor Rolls Out First Work For Bowls Victoria

Indie Agency The Reactor Rolls Out First Work For Bowls Victoria

Melbourne agency The Reactor has released its first creative campaign for new client Bowls Victoria called to celebrate Bowls Month.

The campaign, ‘We Be Roll’n’, aims to highlight the laid back and playful nature of lawn bowls clubs, according to Nick Brown, creative director at The Reactor.

“Lawn bowls is the kind of product that doesn’t need to be overthought” he said. “It’s laid back fun that anybody can play.”

Bronwyn Slatter, marketing manager at Bowls Victoria, said The Reactor has captured the spirit of a bowls club to a tee.

“We wanted to show that every club is a community that not only plays together, but also has fun together,” she said. “The team at The Reactor have done that perfectly.”




Please login with linkedin to comment

Bowls Victoria lawn bowls the reactor We Be Roll’n

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]