Go Transit Media Group has commenced advertising on the recently launched Newcastle Light Rail with a number of local iconic organisations taking up the opportunity to advertise on the light rail.
Go Transit Media Group’s COO, Rick Chapman said he was pleased to see such a strong uptake for the light rail transit advertising with Newcastle Permanent commencing the first campaign this week.
Chapman said: “Long term Newcastle businesses including NIB, the University of Newcastle as well as Newcastle Permanent who are among the first organisations to take advantage of this opportunity.
“Newcastle’s outdoor lifestyle ensures transit advertising a great option for local, national and international brands wanting to cut through the clutter of traditional advertising.”
He added: “Best of all it cannot be affected by new technology so our client’s brands are being seen by thousands of commuters and pedestrians every day of the week as the light rail traverses from the Newcastle interchange through to Civic, Queens Wharf and Newcastle Beach.”
Go Transit’s head of national sales Paula Kerr-Hay said the opportunity to be able to offer both bus and light rail advertising opportunities within the same market will provide local, national and international clients with a unique opportunity to reach a broad audience from 5am to 1am seven days a week.
Kerr-Hay said: “Go Transit has been successfully operating in Newcastle for several years with our bus advertising opportunities, we employ local salespeople as well as operations staff as it is a very important market for our business.
“Advertisers have the unique opportunity to dominate Newcastle’s Out Of Home landscape with a large format wrap on the new light rail system.
“This is one of Australia’s largest transit advertising assets in a major regional centre just over two hour’s drive from Australia’s biggest city so I am sure this will have broad appeal to a number of clients.”