Hungry Jack’s Recruits YouTube Star Pikotaro To Launch ‘Summer BBQ Whopper’ Via Eleven & BOLT

Hungry Jack’s Recruits YouTube Star Pikotaro To Launch ‘Summer BBQ Whopper’ Via Eleven & BOLT

Burger chain Hungry Jack’s has launched its latest innovation, the ‘Summer BBQ Whopper’, with the help of Japanese YouTube sensation Pikotaro.

The campaign sees Pikotaro deliver a comedic parody of “PPAP” (Pen-Pineapple-Apple-Pen), which has clocked over 235 million views on the comedian’s official YouTube channel.

The campaign brings the Japanese entertainer back for more pineapple as he dances his way through the 60-second social media video building his imaginary whopper burger.

Claudia Cullen, brand marketing manager at Hungry Jack’s, said: “We wanted to create something that made our audience laugh and ultimately appreciate the fun yet delicious food we offer at Hungry Jack’s.”

The ‘Summer BBQ Pineapple Whopper’ video is running across Hungry Jack’s social media channels to support the release of the new menu item, which will be available until 15 January 2019.

The 15- and 6-second video and supporting social media assets were created by PR agency Eleven and its content arm, BOLT.

CREDITS

Client: Hungry Jack’s

Brand marketing manager: Claudia Cullen

PR agency: Eleven

Managing director: Roberto Pace

Account director: Jodi Doherty

Content agency: BOLT

Chief creative officer: Andy DiLallo

Creative directors: Russ Tucker and Misha McDonald

Head of production: Lisa Brown

Producer: Savannah Anseline

 




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]