Burger chain Hungry Jack’s has launched its latest innovation, the ‘Summer BBQ Whopper’, with the help of Japanese YouTube sensation Pikotaro.
The campaign sees Pikotaro deliver a comedic parody of “PPAP” (Pen-Pineapple-Apple-Pen), which has clocked over 235 million views on the comedian’s official YouTube channel.
The campaign brings the Japanese entertainer back for more pineapple as he dances his way through the 60-second social media video building his imaginary whopper burger.
Claudia Cullen, brand marketing manager at Hungry Jack’s, said: “We wanted to create something that made our audience laugh and ultimately appreciate the fun yet delicious food we offer at Hungry Jack’s.”
The ‘Summer BBQ Pineapple Whopper’ video is running across Hungry Jack’s social media channels to support the release of the new menu item, which will be available until 15 January 2019.
The 15- and 6-second video and supporting social media assets were created by PR agency Eleven and its content arm, BOLT.
Client: Hungry Jack’s
Brand marketing manager: Claudia Cullen
PR agency: Eleven
Managing director: Roberto Pace
Account director: Jodi Doherty
Content agency: BOLT
Chief creative officer: Andy DiLallo
Creative directors: Russ Tucker and Misha McDonald
Head of production: Lisa Brown
Producer: Savannah Anseline