Sure, most of its campaigns get banned by regulators, but Aussie lingerie brand Honey Birdette is back to its raunchy and controversial best with this year’s Christmas campaign.
Set in the North Pole, the campaign – titled Honey B’s Guide to Christmas – follows Santa’s little helper, Kristina Sheiter as she shares Honey Birdette’s secret rules for a racy Christmas, while bound in the label’s decadent holiday styles and thigh high stockings.
Featuring 11 new collections; including corsets, playsuits, robes, lingerie sets and a range of limited-edition pieces, the campaign is dominated by a monochrome colour palette alongside red, emerald and gold.
Lingerie crafted from metallic foils, soft satins, crystal tulle and light-catching lace take center stage. Perfectly complimented by the bold hues of Santa’s workshop, filled to the brim with Christmas trees, luxe gift boxes and large-scale ornaments.
Honey B’s Guide to Christmas will be unveiled from mid-November with a series of campaign images and short films. Each revealing a new lingerie collection and another racy secret rule.
Honey Birdette’s Christmas lingerie collections and limited-edition gift range will be available exclusively from Honey Birdette boutiques in Australia, the UK and USA (from late 2018) as well as via their online store.