The Out-of-Home (OOH) industry today reported a net revenue of $62.0 million for the month of August, an increase of 20.0 per cent from the same month last year, which posted a net revenue of $51.6 million.
Year-to-date revenue has increased by 18.2 per cent, tracking at $480.4 million, up from $406.3 million for the same time last year. Digital Out-of-Home revenue makes up 38.5 per cent of total revenue, up from 24.6 per cent for the same period last year.
Check out the category figures from August 2016:
|· Roadside Billboards (over and under 25 square metres)||$23.4 million|
|· Roadside Other (street furniture, taxis, bus/tram externals,
|· Transport (including airports)||$11.0 million|
|· Retail, Lifestyle and Other^||$9.3 million|