Holden’s brand rejuvenation from Aussie local to full-import takes another step with the launch of the Holden Acadia advertising campaign: Holden Acadia. Arrive.
The campaign, developed by AJF Partnership, suggests Acadia drivers that they “Don’t just turn up. Arrive.”
Holden marketing director Kristian Aquilina said the Holden Acadia – as well as the Equinox also launched this year – rounded out a comprehensive range of SUVs for Holden, which also includes the Trax, the Commodore Tourer and the Trailblazer.
“For many years, the Holden brand was synonymous with family sedans. But now SUV’s are the biggest and fastest growing segment in the industry,” saidAquilina. “Holden sources SUVs from the world’s leading truck and SUV company, General Motors, and the Acadia is a great example.
“The Acadia has all the swagger and impact you associate with making a red-carpet Hollywood arrival. And our new Holden Acadia. Arrive. campaign picks up on this theme well, while also making it both fun and relevant to Australian families.
“Pre-order interest in Acadia has been really strong. Acadia’s bold looks are combined with the latest infotainment and safety technology, a premium and versatile interior, and powerful and agile driving performance fine-tuned by Holden’s local engineers,” said Aquilina.
“This campaign is another example of Holden changing its style of communication. The Holden Acadia. Arrive. campaign highlights the vehicle’s strengths, while also including the sense of fun and humour that has been part of Holden’s DNA forever.
“We believe this campaign and the vehicle will resonate strongly with customers as we continue to evolve the Holden brand and talk about our SUV credentials with Australians,” he said.