To help raise money for a good cause, the lobby of the Chicago office at Havas Worldwide will be filled with stinky summer interns and happy campers for four days and three nights.
From July 5-8, nine of the agency’s 23 interns will participate in an indoor camping adventure—Havas Camp— with three interns per day slotted to complete eight-hour shifts, beginning at 10 a.m. and ending at 6 p.m. A group of interns will be outside the offices encouraging people to buy some lemonade and donate some money.
The money raised will go to a Chicago-based non-profit, Off The Street Club (OTSC), aimed at helping keep kids safe and off of the streets. The stunt is also designed to help the interns learn about giving back to the community and show the impact agency’s can have on the community at large.
Havas Worldwide Chicago CEO Paul Marobella said: “We raised close to $20,000 for Giuliana Rancic’s Pink Agenda last October by having an installation in our lobby that was powered by social media. We hope to have a similar impact for OTSC.
“We hope they learn the power of meaningful work and using their creative superpowers for good. That creativity is the most powerful weapon to wield and the opportunities afforded to them could also be opened up to kids that don’t have a beacon of light, yet.”