GPY&R Melbourne And The Lost Dogs’ Home Explore The Difference Love Makes

GPY&R Melbourne And The Lost Dogs’ Home Explore The Difference Love Makes

The warmer weather is finally here, which means it’s the busiest time for The Lost Dogs’ Home. With litters of new puppies and kittens arriving every week, GPY&R worked with The Lost Dogs’ Home to create an integrated campaign, highlighting the various ways adopting a pet will transform your life.

GPY&R creative director, Jake Barrow, said, “We wanted to show the love animals at the Lost Dogs’ Home have for their trainers, and the love they could give to your family, by simply capturing the very moment when someone they love walks into the room and hopefully their lives.”

The Lost Dogs’ Home communications manager, Martha Coro said, “Everyone here is really excited about our new campaign. The TVC encapsulates the relationship between our staff and the animals in their care and the content films showcase the life changing work our Behaviour Department do every day.”

The campaign launches this week with TV, cinema, content and radio spots, to promote adoptions and donations.

 




Please login with linkedin to comment

Aaron Tobin GPY&R lost dogs home

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]