Golden Circle Turns Off Screens In Disruptive New Ad Campaign

Golden Circle Turns Off Screens In Disruptive New Ad Campaign

Golden Circle is encouraging kids to spend more time outdoors in the sun through a new ad campaign that turns off the screens of their mobile devices.

The ad calls for families to “join the SunHour movement”, driving them to a dedicated website without the confines of a heavily brand-led message.

Once on the SunHour website, Golden Circle says that by pledging one hour of outdoor time, it will not only help those kids involved, but also help less fortunate Aussie kids enjoy the sunshine with the donation of hundreds of bikes as a result of pledged “SunHours”.

As part of the campaign, SunHour has partnered exclusively with Screen Time Labs to provide a free, revolutionary technology-blocking app to help parents get kids off mobile devices and outdoors into the sunshine.

Golden Circle’s group marketing manager, Darren Forde, said the company believes that play and fun are critical to kids growing up happy.

“We’re on a mission to get them off their devices and into the sunshine,” he said.

“We hope that the SunHour advert disrupts the nation’s viewing and makes a real impact by driving people to our SunHour website, where they can pledge their SunHours and help us achieve our goal of one million hours.”

Golden Circle’s campaign will run until 30 November 2016.

CREDITS

Client: Golden Circle (Heather Hart and Darren Forde)

Creative agency: Channel T (Peter Cerny, Paul Rhodes and Marni Cruickshanks)

Media agency: OMD (Sheena McGorlick and Frances Meadows)

PR and content agency: OMD Fuse (Anjana Mani, Maria Rando and Danielle Higgins)




Please login with linkedin to comment

Dentsu Aegis Network

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]