Gateway Research, specialists in behavioural research with eye tracking and biometric data, has expanded with the appointment of media and advertising research veteran, Gai Le Roy.
Le Roy has been consulting with Gateway for the last six months and now comes on board as a partner in the business and will take on COO responsibilities.
With over twenty year’s research experience, she was most recently director of research at the Interactive Advertising Bureau (IAB) Australia and has previously held senior research roles at Fairfax Media, Nielsen and ninemsn.
Gateway Research founder Dr Peter Brawn said, “Gai joins the business at an exciting time, the benefits of visual science research are now widely understood and embraced by marketers, and consequently the commercial appetite for this type of research is exploding.
“Gateway has deep ties in the FMCG and shopper research space, Gai’s appointment will help enrich our offering for our media and advertising clients.”
Late last year Gateway Research released their Shopper Compass study in market providing insights from the world’s largest single store eye tracking study involving over 300 in-store shopper sessions. The project was run in partnership with Nestlé.
Le Roy added, “Having previously been a client of Gateway Research, I understand the value this sort of research can bring to an organisation.
“With marketing budgets coming under more and more scrutiny, I am excited to be able to help develop and deliver new ways to measure and improve marketing effectiveness. On top of our well-developed offerings for pack and shelf testing, planogram effectiveness and customer experience research, we have fabulous new offerings in scalable ad testing and virtual shopper research that will be rolled out this year.”