A new cat health awareness campaign called ‘Have We Seen Your Cat Lately?’ has been launched in response to research revealing over a third of pet cats are not receiving regular veterinary care.
The initiative is sponsored by Boehringer Ingelheim Animal Health with support from the Pet Industry Association of Australia (PIAA) as well as global stakeholders the American Association of Feline Practitioners (AAFP), charity International Cat Care (iCatCare) and its veterinary division the International Society of Feline Medicine (ISFM).
It aims to clarify common myths and misconceptions around cat health and to encourage owners to commit to regular check-ups to ensure their cats long-term health.
A tongue-in-cheek interactive video developed for the campaign highlights the difficulty pet owner’s face in getting their cats to the vet.
Well-known veterinarians Dr James Carroll and Dr Anthony Bennett (pictured below) from Foxtel’s Village Vets Australia are getting behind the campaign to encourage cat owners to do right by their beloved pets.
Cats are independent, territorial animals which can make visits to a vet clinic stressful. Australians are being encouraged to review recommendations to de-stress the experience and share photos of their cats using the official hashtag #Cat2Vet on Facebook or Instagram.
Cat owners can visit www.HaveWeSeenYourCatLately.com.au to get tips for a stress-free vet visit, to find information on common cat illnesses or to complete a free health risk assessment.
The campaign is being supported by digital advertising, in-store and online promotions through the end of 2017.