Facebook Launches Transparency Tool To Tell You Why You’re Seeing Targeted Ads

Krasnoyarsk, Russia - June 13, 2011: Facebook main webpage on Google Chrome browser on LCD screen
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Facebook has updated its ‘Why Am I Seeing This Ad Is Here’ function, providing users with more transparency around how their data has been captured.

The transparency tool will give more information as to why you are seeing a certain ad and how your data has been given away.

“In the past, “Why am I seeing this ad?” highlighted one or two of the most relevant reasons, such as demographic information or that you may have visited a website,” said Facebook Product Manager Sreethu Thulasi.

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“Now, you’ll see more detailed targeting, including the interests or categories that matched you with a specific ad. It will also be clearer where that information came from (e.g. the website you may have visited or Page you may have liked), and we’ll highlight controls you can use to easily adjust your experience.

“It will also be clearer where that information came from (e.g. the website you may have visited or Page you may have liked), and we’ll highlight controls you can use to easily adjust your experience.”

Facebook has also updated how Ad Preferences to show more granular details regarding exactly what data a company has of yours, such as an email address or phone number.

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