Calypso Mangoes is launching its 2018 summer season with a major new brand campaign via Elevencom Sydney.
The new commercial features a super-generous mango lover who has to wrestle with a classic moral dilemma – ‘Am I prepared to share my last Calypso?’
Calypso is a unique mango variety which is owned by one of Australia’s leading fresh produce companies, Perfection Fresh.
The campaign reinforces the irresistible nature of the fruit and aims to stick the Calypso brand in consumers’ minds with a new irresistibly catchy soundtrack.
The campaign launches this week across TV, video, radio, digital, print and social channels.
Creative Team: Tim Arrowsmith, Daniel Crocetti, Ryan Fallowfield, Jono McCauley
Director Account Service: John McLachlan
Production Company: The Precinct
Director: Richard Vilensky
Executive Producer: Henry Motteram
Composer: Steve Balbi
Group Business Director: Tracey Fawcett