Where Have All The Federal Election Ads Gone?

Where Have All The Federal Election Ads Gone?
B&T Magazine
By B&T Magazine



Of all the downsides of an incredibly long election campaign i thas to be the tiresome ads that bombard TV viewers at prime time.

In the first week of the campaign, the two major parties hit us up with a collective $700,000 worth of ads. However, things went decidedly quiet in week two. According to research by ad analytics firm Ebiquity and published in Fairfax Media, the electorate and TV viewers only had to suffer $167,767 in the second week (that was last week). It’s believed both parties are gearing up for a final ad onslaught in the remaining weeks to the July 2nd polling day.

The spend study comes on yesterday’s report from media monitoring firm Meltwater that showed the opposition leader, Bill Shorten, not only creeping up in the polls but creeping up in the media mentions too (both in the news and via social).

If you believe the Liberals thus far, then Labor’s promises are costing 20 times what they’ve promised (a blow-out to the budge bottom-line approaching $60 billion!!!) However, it’s the Libs outspending Labor in the ad spend stakes.

Interestingly, the Greens haven’t spent a cent on TV ads thus far and there has been a small spend by the Liberal Democrats on Pay TV.

According to Ebiquity, the Liberals have spent $668,000 running the rather tedious “Strong New Economy” ad featuring Turnbull.

Labor’s spent $298,000 promoting its 100 positive policies, and $177,000 on its ad attacking Prime Minister Malcolm Turnbull for being “seriously out of touch”.

The Liberals have spent $673,058 so far in TV and print advertising, compared with Labor’s $475,044 thus far.

The Ebiquity study has found that Sydneysiders have had to suffer the most from the ads, the city receiving 40 per cent of the ad spend, followed by Melbourne (26 per cent), Brisbane (17 per cent), Perth (11 per cent) and Adelaide (6 per cent). This may mirror forecasters’ expectations that the marginal seats in Sydney’s west will play a big role in who’s PM on July 2.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]