Australia skincare brands, Dr. LeWinn’s, has announced a new roster of agencies that will manage and leverage its latest campaign, featuring newly appointed brand ambassador, Anna Bamford.
Creative for the campaign was produced by Mr.Wolf in Sydney, with Havas buying media, Stark Matthews managing PR and Get Glossy leading social.
Bamford, best known for her role as Miranda on hit TV show, Wonderland, for which she received a Logie Award nomination was also seen on stage in the Sydney Theatre Company’s production of The Present alongside Cate Blanchett. She has recently joined the cast of iconic TV drama, Home & Away.
“Anna was the perfect choice for Dr. LeWinn’s. She is a true embodiment of the brand; she is of course strikingly beautiful however with Anna there is so much more. She’s also intelligent, creative and incredibly passionate – values which mirror the Dr. LeWinn’s brand,” explained Janelle Skropidis, marketing manager for Dr. LeWinn’s.
“We are very grateful that Anna agreed to front the campaign and have assembled an incredible agency team to maximise our investment in this initiative”.
“I am delighted to be working with Dr. LeWinn¹s, a brand I¹ve known and loved for many years”, said Bamford. “Looking after my skin has always been paramount and Dr. LeWinn’s offer beautiful and highly effective products. They are an essential part of my skincare regime”.
Bamford’s position with Dr. LeWinn’s will see her as the face of the latest innovation from the brand, the Eternal Youth range and will star in Mr.Wolf’s locally produced TVC. The campaign was recently launched to local beauty media and influencers by Stark Matthews and will run across TV, outdoor, print, digital and social in coming months