Darwin International Airport Receives First Ever Digital OOH Billboard

Darwin International Airport Receives First Ever Digital OOH Billboard

The first large format outdoor digital billboard in the NT has landed at Darwin International Airport, providing advertisers an audience reach of more than 2.2 million international and domestic passengers who visit the airport every year.

Darwin International Airport director commercial Shane De Wit said: “Darwin International Airport is excited to launch this new outdoor digital billboard in association with leading media company, oOh! Media, to deliver this high-quality asset to reach and engage audiences.

“We’ve chosen to partner with oOh! Media given their reputation as the leading national media operator with a deep understanding of the airport advertising environment and track record of delivering innovation.”

oOh! national commercial director Elise Taylor said: “The launch of this first large format digital Supersite (12.66m x 3.35m) further enhances the advertising suite at Darwin Airport, and offers advertisers an end to end solution that will reach national domestic and international travellers arriving into Australia’s gateway to South East Asia.

“We are also able to leverage our leading data and insights to provide advertisers with granular insights into the buying behaviours and product propensity of the audiences that will be passing this unmissable sign.”

The new large format outdoor digital billboard, located on Henry Wrigley Drive, complements the airports already well-established digital advertising sites within the terminal, giving advertisers the opportunity to reach travellers at multiple touchpoints across their airport journey.

Among the first advertisers to use the new outdoor digital billboard is high profile local tourist attraction Crocosaurus Cove. Marketing communications manager Sallie Gregory said: “We identified the airport as a key environment to reach our target audience of domestic and international travellers arriving in Darwin.

“We are thrilled to be one of the first advertisers to take advantage of promoting our business on the new giant outdoor digital billboard.”




Please login with linkedin to comment

billboards darwin international airport OOH

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]