Core wins The Fred Hollows Foundation

Core wins The Fred Hollows Foundation

Independent Sydney advertising agency, Core, is set to create a series of new campaigns for The Fred Hollows Foundation, after being appointed to handle all creative duties.

For the agency’s creative partners, Christian Finucane and Jon Skinner, it is a return to working with a favourite organisation, after the pair first worked with The Foundation some 17 years ago.

The Fred Hollows Foundation was established in 1992 by eye surgeon Professor Fred Hollows and has helped treat and prevent blindness and other vision problems for more than two million people in Australia, the Pacific, South and South East Asia and Africa. Using a simple surgical process pioneered by Fred Hollows, the organisation can restore sight to cataract blind people for just $25 in some countries.

Core’s main objective will be to refocus campaigns around the man himself, Professor Fred Hollows, who continues to be an iconic Australian figure.

“We’re so excited to be back working with The Fred Hollows Foundation,” Finucane said. “As creative people who work in a predominantly visual business, we have always been drawn to the Foundation’s amazing sight-restoring work.”

The Fred Hollows Foundation director of public affairs Nick Martin added, “Fred’s legacy lives on through the support of hundreds of thousands of Australians each year who hear our compelling message for social change.”

The agency’s new work will launch in early 2016.




Please login with linkedin to comment

Australian Sports Commission st patrick's day

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]