Sydney Airport Parking has launched its first ever television commercials highlighting its ‘Easy-Peasy Parking’ options in the latest campaign created by independent agency Core.
The two spots use stop frame animation to show the cost effectiveness and ease of parking at Sydney Airport and again use the colourful die-cast toy cars as the key characters which featured in an outdoor and print campaign launched earlier this year.
The 30-second TVCs which include 15-second retail cut-downs will air on FTA television in New South Wales, the first time the brand has used television. They were shot in Adelaide by award-winning animation company, Anifex.
Drivers can choose from six convenient car parks at the airport: two at the T1 Terminal, three at the T2/T3 Terminals, and the budget Blu Emu Car Park which services T2/T3 with complimentary shuttle buses.
The latest work comes after Sydney Airport Parking extended Core’s remit to handle digital duties. The agency won the business following a four-way pitch in March this year.
Core has just completed a UX/UI redesign of the Sydney Airport Parking website to incorporate the new ‘Easy-peasy’ brand positioning and a simplified booking process. The new website went live this week.
Core creative partner Christian Finucane said, “When we created the ‘Easy-Peasy parking’ brand idea using the little toy cars, we knew it would extend nicely into TV using stop frame animation. The production style enhances the brand message and dials up its new fun personality.
“We’ve developed a very collaborative partnership with Sydney Airport Parking since we started working with them and we’re delighted they have expanded our remit to include digital.