CommBank Targets Uni Students With New Snapchat Campaign

CommBank Targets Uni Students With New Snapchat Campaign

The Commonwealth Bank is running a new campaign via Snapchat (and with the help of media agency Ikon) to promote its ‘Student Options’ offering for uni-goers.

The sequential ads first serve students with awareness top snaps that students can get banking discounts at CBA, followed in the same story by ads that encourage the user to swipe up to learn more and offering them the chance to win $10,000.

CBA campaign (Snapchat) [1] CBA campaign (Snapchat) [2] CBA campaign (Snapchat) [3]

CommBank also cleverly took over sponsorship of the contextually perfect Australian ‘O Week’ Our Story (formerly called Live Stories), running the same Snap ads consecutively within.

Stuart Tucker, general manager of brand and marketing services at CommBank, said the major is continually looking at new ways to engage customers using the latest technology.

“And using sequential targeting – an Australian first on Snapchat – is a great example of this.”




Please login with linkedin to comment

Meat & Livestock Australia Stoneleigh zoolander

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]