Following its huge success locally, Clemenger BBDO Melbourne’s ‘Hungerithm’ platform it conceptualised for SNICKERS is rolling out across US and European markets.
The US has been the first region to roll out the platform through a nationwide partnership with 7-Eleven’s plus-9,000 stores.
The launch of the Hungerithm in the US sees the platform pick up where it left off, rewarding consumers with cheaper SNICKERS bars the angrier the internet gets, albeit this time it’s leveraging data from Twitter’s larger user base of 69 million monthly active US users.
Clems Melbourne CEO Nick Garrett said the global roll-out of Hungerithm was a great example of creativity being used in a powerful way to deliver significant business results.
“As creatively powerful as Hungerithm was, the true beauty of it was in the simple and effective retail integration that enabled the creativity of the idea to impact sales and truly drive results, he said.
“We’re incredibly proud of the team and of the recognition by the global MARS business and its regional retail partners who have shown immense belief in the power of our idea and its potential for scale.”
The roll-out is being managed by the Clems Melbourne team alongside BBDO affiliates in each region.