Chicken Tonight asks forgiveness for its arm flapping

Chicken Tonight asks forgiveness for its arm flapping
Emma Mackenzie
By Emma Mackenzie



Chicken Tonight is asking for forgiveness for the 90s dance that saw the flapping of elbows around the place.

Acknowledging that times have changed, how we no longer use dial up, have our photos developed at the chemist or wear double acid wash denim, Chicken Tonight is demonstrating how they have changed as well.

"The challenge of the brief was to re-engage consumers who remember Chicken Tonight as a 90s family meal staple, while introducing Chicken Tonight to a younger generation for whom there is less nostalgia associated with the brand and the decade,” Georgia Bruton, managing director of The Integer Group Australia, said.

“The iconic ‘I feel like Chicken Tonight’ jingle makes a cameo appearance, but only in the context of representing a decade that we have all thankfully moved on from including our tastes in fashion, music, and of course food, with Chicken Tonight’s new improved range taking centre stage.”

The 15 and 30 second TVCs created by The Integer Group Australia will run on Australian TV and digital channels for three months supported by PR, social media and in-store activations.

Check out the TVC below which will come to air June 1 and is the first locally produced TVC in four years.

Credits: Creative Agency: The Integer Group Australia Creative Director: Suzanne Keen Copywriter: Steve Dodds Head of Broadcast Production: Honae MacNeill TV Producer: Jim Wilson Group Account Director: Jennie Moore Campaign Manager: Usman Khan Director: Trevor Clarence Production Company: Jungle Boys PR Agency: Fleishman Hillard Media Agency: Carat




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