Aussie Home Loans has appointed CHE Proximity (CHEP) as its new creative partner following an extensive agency review process late last year.
The account had been held by Sydney-based independent agency The Special Group since mid-2016 and comes just after a scathing assessment of mortgage brokers at the recent Royal Commission into the banking industry.
CHEP will manage Aussie’s brand, communications and design remit, including a large scale brand campaign targeted for late 2019.
Aussie’s chief customer officer, David Smith, said, “There’s no doubt the mortgage broking industry is experiencing a pretty turbulent time, however it’s during challenging times that Aussie really stands tall.
“We’re so confident about the future of mortgage broking and the longevity of our business that we have big plans for our brand. We need a smart, proactive and relentless agency partner to help bring our vision to life, and CHEP has proven themselves to be that partner.
“Through the review process CHEP impressed us in all areas but especially their strategic capability, creative credentials and highly collaborative ways of working which will bring together our people, processes and systems seamlessly. I have complete confidence in the CHEP team to deliver the service, campaigns and results we need across multiple marketing disciplines,” he said.
CHEP will support Aussie’s acquisition, customer engagement and experience, digital and local area marketing efforts for Aussie’s 1,000 plus brokers and ensure complete integration of the Aussie brand across all of these pivotal customer touchpoints.
CHEP CEO Chris Howatson added: “Aussie is an incredibly strong business with 27 years of brand success. Our team is thrilled at the opportunity and challenge to partner with Aussie and help shape its brand, communications and customer experience for the future.”