B&T’s Agency of the Year for 2017, CHE Proximity, has won the creative account for the Royal Automobile Club of Victoria (RACV).
CHE was up against TBWA\ Melbourne in the final stage of RAVC’s pitch process, with six Melbourne agencies originally in the hunt from November, B&T understands.
J. Walter Thompson was the incumbent on the account, and the win means CHE now looks advertising, digital, CX and data for RACV.
B&T also understands the agency plans to recruit 35 more staff to work on the RACV account and a number of others, including IAG and Danone.
Both CHE Proximity and RACV declined to comment when contacted by B&T.