Cannes Lions: A Complete Ranking Of Aussie Wins
Australia came sixth overall for Cannes Lions wins, which included four Grand Prix gongs.
Host/Havas secured Australia’s first Grand Prix award at Cannes, taking out the top gong for the direct lions with its work Palau Pledge and took home the coveted Titanium Lion Grand Prix.
As well as this, Tourism Australia’s Crocodile Dundee campaign, which debuted to millions during this year’s Super Bowl, was highly awarded, scooping a Titanium Lion award.
Across the Tasman, DDB Auckland won bronze for its work Fight for Territory on behalf of Lion, while Colenso BBDO also bagged a bronze for its SelfieStix for Pedigree.
CHE Proximity Melbourne was the only Australian agency to feature in the Pharma Lions finalist list with their campaign for Cochlear: The Hearing Test in Disguise.
Aussies did well in craft categories as well as brand experience & activation, entertainment, entertainment for music, and creative e-commerce.
Cummin&Partners Sydney in partnership with History Will Be Kind, Sydney took home a gold lion in the entertainment category for its work Stop The Horror on behalf of Go Gentle Australia in its bid to legalise voluntary euthanasia.
Host/Havas Sydney picked up a bronze in the category for Losers’ Paradise on behalf of Air New Zealand.
There was also more gold for Australia in the film craft category this time via Will O’Rourke and Cummins&Partners for the Stop the Horror campaign on behalf of Go Gentle Australia for assisted dying.
Finch Sydney with Clemenger BBDO Wellington won bronze for Rat’s Tale on behalf of the NZ Transport Agency.
Film Craft Lion
Title: ‘Lost Panda’
Client: Tile
Product: Tile
Entrant: ALT.VFX, Brisbane / DEUTSCH LA
Production: ALT.VFX, Brisbane / DEUTSCH LA / SMUGGLER, Los Angeles / WORK EDITORIAL, Los Angeles / COMPANY 3, Santa Monica
Media: DEUTSCH LA
Award: Bronze X 2
Design Lions
Title: The Most Interesting Job Interview
Client: The Australian Secret Intelligence Service
Product: Recruitment
Entrant: Australian Secret Intelligence Service, Canberra / Cummins & Partners, Melbourne
Production: Cummins & Partners, Melbourne
Media: Cummins & Partners, Melbourne
Award: Silver Lion
Films Lions
Title: Pasta Sauce
Client: ALDI Australia
Product: ALDI Australia
Entrant: BMF Advertising, Sydney
Production: THE SWEET SHOP, Sydney / ARC EDIT, Sydney / ALT.VFX, Sydney / LEVEL TWO MUSIC, Sydney / RUMBLE STUDIOS, Sydney
Award: Silver
Media Lion
Title: Disappearing Person Alerts
Client: Queensland Police
Product: Snapchat Disappearing Person Alerts
Entrant: BWM Dentsu, Melbourne
Production: Guilty Content, Melbourne
Media: Vizeum, Sydney
Award: Bronze
Creative Data Lion
Title: PROJECT REVOICE
Client: THE ALS ASSOCIATION
Product: CHARITY
Entrant: BWM DENTSU, Sydney
Production: FINCH, Sydney / RUMBLE STUDIOS, Sydney
Media:
Award: Bronze Lion and Gold Lion
The Grand Prix For Good
Title: PROJECT REVOICE
Client: THE ALS ASSOCIATION
Product: CHARITY
Entrant: BWM DENTSU, Sydney
Production: FINCH, Sydney / RUMBLE STUDIOS, Sydney
Media:
Award: Grand Prix for Good
PR Lions
Title: PROJECT REVOICE
Client: THE ALS ASSOCIATION
Product: CHARITY
Entrant: BWM DENTSU, Sydney
Production: FINCH, Sydney / RUMBLE STUDIOS, Sydney
Media:
Award: Silver Lion and Bronze Lion
Health and Wellness Lion
Title: PROJECT REVOICE
Client: THE ALS ASSOCIATION
Product: CHARITY
Entrant: BWM DENTSU, Sydney
Production: FINCH, Sydney / RUMBLE STUDIOS, Sydney
Media:
Award: Bronze Lion
Creative Data Lions
Title: Hearprint
Client: Cochlear
Product: Cochlear Hearing Implants
Entrant: CHE PROXIMITY, Melbourne
Production: REVOLVER/WILL O’ROURKE, Sydney / NOISE INTERNATIONAL, Sydney
Media: CHE PROXIMITY, Melbourne
Award: Silver Lion
Creative Data Lions
Title: Making The List
Client: LEGO Australia
Product: LEGO
Entrant: CHE PROXIMITY, Melbourne
Production: YELL DESIGN, Fitzroy
Media:
Award: Silver Lion
Creative eCommerce Lion
Title: Making The List
Client: LEGO Australia
Product: LEGO
Entrant: CHE PROXIMITY, Melbourne
Production: YELL DESIGN, Fitzroy
Media:
Award: Bronze Lion
Direct Lion
Title: Carsales Autoads
Client: Carsales.com.au
Product: ONLINE AUTOMOTIVE, MOTORCYCLE AND MARINE CLASSIFIEDS BUSINESS
Entrant: CHE PROXIMITY, Melbourne
Production: CHE PROXIMITY, Melbourne
Media: CHE PROXIMITY, Melbourne / CARSALES.COM.AU, Melbourne
Award: Silver Lion
Media Lion
Title: Carsales Autoads
Client: Carsales.com.au
Product: ONLINE AUTOMOTIVE, MOTORCYCLE AND MARINE CLASSIFIEDS BUSINESS
Entrant: CHE PROXIMITY, Melbourne
Production: CHE PROXIMITY, Melbourne
Media: CHE PROXIMITY, Melbourne / CARSALES.COM.AU, Melbourne
Award: Bronze Lion
Media Lion
Title: The Billion Point Giveaway
Client: Velocity Frequent Flyer
Product: Frequent Flyer Program
Entrant: CHE PROXIMITY, Melbourne
Production: GOODOIL FILMS, Sydney
Media: CHE PROXIMITY, Melbourne
Award: Bronze Lion
Outdoor Lion
Title: Inconvenience Stores
Client: Swann Insurance
Product: Insurance
Entrant: CHE PROXIMITY, Melbourne
Production: CHE PROXIMITY, Melbourne
Media: CHE PROXIMITY, Melbourne
Award: Silver Lion
Pharma Lions
Title: Hearing Test In Disguise
Client: Cochlear
Product: Cochlear Hearing Implants
Entrant: CHE PROXIMITY, Melbourne
Production: REVOLVER/WILL O’ROURKE, Sydney
Media: CHE PROXIMITY, Melbourne
Award: Bronze Lion, Silver Lion, and Gold Lion
Radio and Audio Lion
Title: INSOLVENT RUGS
Client: SUPER RETAIL GROUP
Product: BCF – BOATING CAMPING FISHING
Entrant: CLEMENGER BBDO BRISBANE
Production:
Media:
Award: Bronze Lion
Radio and Audio Lion
Title: Towel Town
Client: SUPER RETAIL GROUP
Product: BCF – BOATING CAMPING FISHING
Entrant: CLEMENGER BBDO BRISBANE
Production:
Media:
Award: –
Creative Effectiveness Lions
Title: HUNGERITHM
Client: MARS CHOCOLATE AUSTRALIA
Product: SNICKERS
Entrant: CLEMENGER BBDO MELBOURNE
Production:
Media:
Award: Bronze Lion
Creative Effectiveness Lions
Title: MEET GRAHAM
Client: TRANSPORT ACCIDENT COMMISSION (VICTORIA)
Product: TRANSPORT ACCIDENT COMMISSION (VICTORIA)
Entrant: CLEMENGER BBDO MELBOURNE
Production: FLARE PRODUCTIONS BBDO, Melbourne / AIRBAG, Melbourne
Media: CLEMENGER BBDO MELBOURNE
Award: Bronze Lion
PR Lion
Title: NEVER BEFORE BARBIE
Client: BARBIE
Product: BARBIE
Entrant: CLEMENGER BBDO MELBOURNE
Production:
Media: CARAT, Melbourne
Award: Bronze Lion
Media Lions
Title: AUSSIE NEWS TODAY
Client: TOURISM AUSTRALIA
Product: AUSTRALIA
Entrant: CLEMENGER BBDO SYDNEY
Production: CLEMENGER BBDO SYDNEY
Media: UM, Sydney
Award: Bronze Lion and Gold Lion
Creative Data Lion
Title: ATM’S That Listen
Client: CBA
Product: Consumer Banking
Entrant: COMMONWEALTH BANK, Sydney / M&C SAATCHI, Sydney
Production: M&C SAATCHI, Sydney
Media: IKON COMMUNICATIONS, Sydney
Award: Silver Lion
Entertainment Lion
Title: STOP THE HORROR
Client: GO GENTLE AUSTRALIA
Product: VOLUNTARY EUTHANASIA VICTORIA, AUSTRALIA
Entrant: CUMMINS & PARTNERS, Sydney / HISTORY WILL BE KIND, Sydney
Production: CUMMINS & PARTNERS, Sydney / CUMMINS & PARTNERS, Melbourne / REVOLVER/WILL O’ROURKE, Sydney / ARC EDIT, Sydney / ODD STUDIOS, Sydney
Media: CUMMINS & PARTNERS, Sydney / CUMMINS & PARTNERS, Melbourne
Award: Gold Lion
Film Lion
Title: STOP THE HORROR
Client: GO GENTLE AUSTRALIA
Product: VOLUNTARY EUTHANASIA VICTORIA, AUSTRALIA
Entrant: CUMMINS & PARTNERS, Sydney / HISTORY WILL BE KIND, Sydney
Production: CUMMINS & PARTNERS, Sydney / CUMMINS & PARTNERS, Melbourne / REVOLVER/WILL O’ROURKE, Sydney / ARC EDIT, Sydney / ODD STUDIOS, Sydney
Media: CUMMINS & PARTNERS, Sydney / CUMMINS & PARTNERS, Melbourne
Award: Gold Lion
Creative Data Lions
Title: VALUE OF NATURE
Client: THE GREAT BARRIER REEF FOUNDATION
Product: THE GREAT BARRIER REEF
Entrant: DELOITTE AUSTRALIA, Melbourne
Production: DELOITTE AUSTRALIA, Melbourne
Media: DELOITTE AUSTRALIA, Melbourne
Award: Bronze Lion and Silver Lion
Film Craft Lion
Title: RAT’S TALE
Client: NZ TRANSPORT AGENCY
Product: ANTI DRINK DRIVING
Entrant: FINCH, Sydney / CLEMENGER BBDO WELLINGTON
Production: FINCH, Sydney
Media:
Award: Bronze Lion
Brand Experience and Activation Lion
Title: PALAU PLEDGE
Client: PALAU LEGACY PROJECT
Product: PALAU
Entrant: HOST/HAVAS, Sydney
Production: SONG ZU, Sydney / THE POOL COLLECTIVE, Sydney / YUKFOO, Melbourne
Media:
Award: Gold Lion
Direct Lion
Title: PALAU PLEDGE
Client: PALAU LEGACY PROJECT
Product: PALAU
Entrant: HOST/HAVAS, Sydney
Production: SONG ZU, Sydney / THE POOL COLLECTIVE, Sydney / YUKFOO, Melbourne
Media:
Award: Grand Prix
Entertainment Lion
Title: LOSERS’ PARADISE
Client: AIR NEW ZEALAND
Product: AIR NEW ZEALAND
Entrant: HOST/HAVAS, Sydney
Production: RED DOG PRODUCTIONS, Sydney
Media:
Award: Bronze Lion
Media Lion
Title: PALAU PLEDGE
Client: PALAU LEGACY PROJECT
Product: PALAU
Entrant: HOST/HAVAS, Sydney
Production: SONG ZU, Sydney / THE POOL COLLECTIVE, Sydney / YUKFOO, Melbourne
Media:
Award: Silver Lion
Social and Influencer Lion
Title: LOSERS’ PARADISE
Client: AIR NEW ZEALAND
Product: AIR NEW ZEALAND
Entrant: HOST/HAVAS, Sydney
Production: RED DOG PRODUCTIONS, Sydney
Media:
Award: Bronze Lion
Sustainable Development Goals Lions
Title: PALAU PLEDGE
Client: PALAU LEGACY PROJECT
Product: PALAU
Entrant: HOST/HAVAS, Sydney
Production: SONG ZU, Sydney / THE POOL COLLECTIVE, Sydney / YUKFOO, Melbourne
Media:
Awards: Bronze and Silver Lions and Grand Prix
Titanium Lion
Title: PALAU PLEDGE
Client: PALAU LEGACY PROJECT
Product: PALAU
Entrant: HOST/HAVAS, Sydney
Production: SONG ZU, Sydney / THE POOL COLLECTIVE, Sydney / YUKFOO, Melbourne
Media:
Award: Titanium Grand Prix
Film Lion
Title: VIRTUAL EQUALITY
Client: QUEERAZ
Product: SOCIAL NETWORK
Entrant: J. WALTER THOMPSON, Sydney
Production: LUSCIOUS INTERNATIONAL, Sydney
Media:
Award: Silver Lion
Creative Data Lion
Title: THE R WORD
Client: AVIVO
Product: AVIVO
Entrant: MARKETFORCE, Perth
Production: MARKETFORCE, Perth
Media: MARKETFORCE, Perth
Award: Bronze Lion
Social and Influencer Lion
Title: THE WENTWORTH RAT
Client: FOXTEL
Product: WENTWORTH
Entrant: MINDSHARE, Sydney
Production: MINDSHARE, Sydney
Media: MINDSHARE, Sydney
Award: Bronze Lion
Health and Wellness Lion
Title: AAMI SMARTPLATES
Client: SUNCORP
Product: AAMI
Entrant: OGILVY AUSTRALIA, Melbourne
Production: OGILVY AUSTRALIA, Melbourne
Media:
Award: Silver Lion
Design Lion
Title: THE MUSEUM THAT MADE A NAME FOR ITSELF BY CHANGING ITS NAME.
Client: MUSEUM OF CONTEMPORARY ART AUSTRALIA
Product: CONTEMPORARY ART GALLERY
Entrant: OGILVY AUSTRALIA, Sydney
Production: OGILVY X, Sydney / CODE ON CANVAS, Sydney
Media:
Award: Bronze lion
Film Craft Lions
Title: STOP THE HORROR
Client: GO GENTLE AUSTRALIA
Product: ASSISTED DYING
Entrant: REVOLVER/WILL O’ROURKE, Sydney / CUMMINS & PARTNERS, Sydney
Production: REVOLVER/WILL O’ROURKE, Sydney
Media:
Award: Gold Lion and Silver Lion
Media Lion
Title: DUNDEE
Client: Tourism Australia
Product: Tourism Australia
Entrant: UM, Sydney / DROGA5, New York
Production: BISCUIT FILMWORKS, New York / REVOLVER/WILL O’ROURKE , New York
Media: UM, New York / UM, Sydney
Award: Silver Lion
Mobile Lion
Title: INVISIBLE FRIENDS
Client: MISSING PERSONS ADVOCACY NETWORK
Product: MISSING PERSONS ADVOCACY NETWORK
Entrant: whiteGREY MELBOURNE
Production: whiteGREY MELBOURNE
Media: whiteGREY MELBOURNE
Award: Bronze Lion
PR Lion
Title: HELLO IN ELEPHANT
Client: DAVID SHELDRICK WILDLIFE TRUST
Product: HELLO IN ELEPHANT
Entrant: whiteGREY SYDNEY
Production: whiteGREY SYDNEY
Media: whiteGREY SYDNEY
Award: Silver Lion
Media Lion
Title: SIP SAFE
Client: MONASH UNIVERSITY
Product: MONASH UNIVERSITY
Entrant: Y&R MELBOURNE
Production:
Media:
Award: Silver Lion
Outdoor Lions
Title: SIP SAFE
Client: MONASH UNIVERSITY
Product: MONASH UNIVERSITY
Entrant: Y&R MELBOURNE
Production:
Media:
Award: Bronze Lion
Health and Wellness Lion
Title: SIP SAFE
Client: MONASH UNIVERSITY
Product: MONASH UNIVERSITY
Entrant: Y&R MELBOURNE
Production:
Media:
Award: Gold Lion
Latest News
The Mars Agency Announces Latest Findings Of Retail Media Report Card
The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]
‘It’s The Lesser Of Two Evils’ – NRL Eyes US Betting Market As Aussie Regulators Circle
US betting firms will be delighted by the circa 50,000 Americans who could soon watch the NRL on their favourite app.
A-League In Deep Discussions With New Partner To Keep Games On TV After Production Company Enters Administration
The A-League's insatiable appetite for scoring own goals continues.
TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]
Is The Australian Music Industry In Trouble? Inquiry Launched Following Splendour Cancellation
Earlier this week, an inquiry was launched into the challenges and opportunities currently facing the Australian live music industry in the wake of multiple festival cancellations. On 25 March 2024, the Minister for the Arts, the Hon. Tony Burke MP, asked the Committee on Communications and the Arts to inquire into and report on the […]
Liana Dubois, Leandro Perez, Aimee Buchanan & More Gather For Inaugural Compadres Leadership Event
Didn't get the invite? Perhaps you're not as important as you thought.
Cathay Captures The Unforgettable Thrill Of Cathay/HSBC Hong Kong Rugby Sevens, Via Publicis
Nobody does rugby like Hong Kong, apparently. Certainly nobody does it as badly as Australia.
Cocogun Nabs Christine Watts, Kirsty Reynolds & Shev Tan Bolstering Management & Creative Teams
Cocogun bolsters its team with new hires. Committed to purchasing a bigger sofa, too.
The Media Store’s Jacquie Alley & Sam Cousins Take The Plunge With Pro-Bono Work For Cure Cancer
B&T chats with The Media Store bosses about their great pro-bono work and sponsored swim.
Hawke’s Brewing Co. Taps Rocket Comms For PR Agency Following Competitive Pitch
We're expecting Rocket Comms productivity to crash in spectacular fashion following this win.
Spotlight On Sponsors: Patties Serves Up A Taste Of Home For Olympians & South Sydney Rabbitohs Recommit To Gambling Reform
While the Rabbitohs commits to gambling reform, B&T reckons the team should commit to a decent auto sponsor.
Google: “Inevitable” That Bad Actors Will Abuse Ads Platform As Advertiser Account Suspensions Double
Google maintains it's simply impossible for it to entirely stop bad people placing & paying for ads using its service.
Quantcast Expands APAC Sales Team With Appointment Of News Corp Account Manager
No pressure at all when you are appointed as a client success manager.
Publicis Sapient Tests Microsoft-Powered Gen AI Search Tool With Homes & Villas By Marriott Bonvoy
Given Gen AI's record for mangling stuff, B&T cannot see the problem with letting it decide your next holiday digs.
Volkswagen & DDB Group’s “Roo Badge” To Reduce Kangaroo Related Road Collisions
Watch out for RooBadge as Cannes Lions' most debated campaign this year.
Twilio Launches Unified Profiles & Agent Copilot Features To Boost Productivity & Engagement
Agent Copilot sounds like James Bond's less interesting cousin.
Reebok & Honda Among New Clients For onetwo agency
OneTwo finally lives up to its name with this double billing.
Ogilvy Report: Throw Out The Social Strategy Rule Book, The Rules Of The Past No Longer Apply
B&T was puzzled that all 'influencers' aren't, effectively, 'virtual', but here we are.
WhiteGREY & AKQA Merge In Australia, Lee Simpson Departs
Fortunately, the combined agencies aren't opting for a trite portmanteau for the new name.
Splendour In The Grass 2024 Music Festival Cancelled!
Music fans all over the country reportedly relieved they can pack away their rain coats and gumboots for another year.
TV Ratings (26/03/2024): “Fairy Bread, F***ing Disgusting”: Gordon Ramsay Slams Aussie Food In Food Stars Launch
Ramsay not one for mincing his words, even when it comes to minced meat pies.
Paramount+ International Boss Doubles Down On Aussie Content, Says Ad-Tier will Grow Audiences And Revenue
Good news as Paramount will not be binning I’m A Celebrity for re-runs of Frasier.
Brent Smart: Telstra Pushing For 50-50 Brand-Performance Split But Warns Numbers ‘Won’t Look Great’ Initially
The old brand vs performance debate continues. But here, Brent is firmly sitting on the fence.
Crowded House, Tones And I & Dom Dolla Win Big At The Shure Rolling Stone Music Awards
B&T staffer reports back with humdinger of a hangover & feeling seriously uncool after mixing with music types.
Opinion: Dyslexia “A Hidden Gem” For Brands & Agencies
Dyslexics offer underappreciated benefits in the corporate field, according to this op-ed.
David Jones Taps Criteo To Power Online Retail Media Arm
Want to see ads for things you probably can't afford? David Jones has got you covered with new retail media play.
oOh!media Sets Up Team To Target Business Audiences Across Airports & Offices
oOh! wants brands to harass you every minute of your next business trip.
QMS Launches Australian First DOOH & TV Partnership With Samba TV
Samba TV, of course, is not a channel dedicated to dancing. Much to our dismany.
Slew Of New Hires At Amplify
Four new faces join the Amplify offices. Team say desk scarcity becoming "acute".
Adobe Announces Content Authenticity Initiative Expansions To Counter Deep Fakes
Try as they might to enlighten them, we suspect Trump supporters will continue to watch and believe Fox News.
The PR Group Appoints TechCrunch Senior Reporter Catherine Shu As Director Of Content & Media
Catherine Shu makes the bold leap from journalism to PR. Says inevitable pay bump was "unrelated".
HERO Nabs Ebony Santin From AMPR
Rumours Santin cleared out the stationery cupboard before departing are as yet unconfirmed.
Karena Noble Checks Out Of EVT Hotels & Resorts To Launch Comms Consultancy
Noble still managed to squeezed in a continental breakfast before departing.
Canva Acquires Design Platform Affinity To Bring Professional Design Tools To Every Organisation
Canva & Adobe face off continues. We're not picking sides but keenly aware that Canva's office is next door to ours.
“Lean On Our Team To Help You Find An Audience”: Why Understanding Audience Engagement Is Essential In Journalism
Engaging the audience is critical to journos, apparently. We'd thought self-loathing & alcoholism were key.
Adobe Summit: Major Gen AI Developments, Data Concessions & Partnerships
What happens in Vegas stays there. Unless it's the Adobe Summit and then you get to read about in B&T.