Campaign: Ogilvy & Mather Sydney Warn Drivers to Think Twice

Campaign: Ogilvy & Mather Sydney Warn Drivers to Think Twice

NSW drivers are being urged to ‘think twice’ about breaking road rules or face double the consequences over the October long weekend, in a new integrated campaign developed by Ogilvy & Mather Sydney.

Aimed at reinforcing the consequence of double demerits over peak driving periods, the campaign’s creative idea dramatises the concept of ‘think twice’ by showing the driver being stopped and questioned by two identical policemen. This gives visual impact and emphasis to the core message of ‘double the consequences’.

http://youtu.be/spgwagmrCN0

“This campaign is all about reminding people about what will happen if they do the wrong thing on the road,” explained Nathan Quailey, general manager for Ogilvy & Mather Sydney.

“It gives NSW drivers a strong and immediate reason to think twice about dangerous driving like speeding and not wearing a seatbelt.”

The campaign was developed by Ogilvy & Mather Sydney for Transport NSW.

Launching on 28th September, the campaign will be visible across NSW through metro and regional TV, radio and digital display banners. Additionally, TV and radio commercials have been produced in Arabic, Cantonese, Vietnamese and Mandarin for airing on non-English media stations.

Credits:

Creative: Ogilvy & Mather Sydney
Agency Producer – Gabe Hammond
Creative Director – Russell Smyth
Senior Creative Team – Bettina Clark & Carolyn Diamond
Group Account Director – Sarah Goaley
Account Manager – Kate Piatek
Production Company: 120 productions
Director – Peter Bloomfield
Supervising Producer – Josh Jenkins
Post production: Method
Media: Universal McCann

hold last ad




Please login with linkedin to comment

Clemenger BBDO Sydney GayTM Universal Music Australia

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]