The Queensland Government’s Department of Transport and Main Roads, through its agency BCM, is discouraging drink driving by asking Queenslanders to make their place their ‘Mate’s Motel’.
The unique Christmas campaign includes TV, outdoor, radio, social, online, and a web app that lets people design their own personalised motel sign and share it with their friends.
The campaign commences on Sunday 14 December 2014.
Client: Queensland Government Department of Transport and Main Roads
Client contacts: Karen Pond and Kerrie Tregenza
Account Service: Kevin Moreland, Shelley Lewis, Elise Harper
Creative Director: Peter Goodall
Art Director: Mike Rolfe
Writer: Peter Goodall
Agency Producer: Shane Ford
Director: Miles Murphy
Producer: Andrew Wareham
Production: Taxi Film Production
Animation and Post Production: Cutting Edge
Digital Creative Director: Steve Mair
Digital Producer: Anna Smith
Digital Designer: Steve Mair
Digital Developer: Julian Thomas