Burger King has taken yet a novel approach in its latest Whopper campaign, using a TVC to reveal the ad “isn’t very good” and pleading for “not too many” customers to show up in-store to take-up the advertised offer.
The ad, by famed French agency Buzzman, is for the burger chain’s new €4.95 ($A7.75) King Deal meal that comes with a Coke, Whopper and fries.
Burger King admitting in the ad that the deal is great news for customers, but “no so good for us”.
Hence, why the ad’s a bit on the cheap side and why it “wants to sell” the deal but “not too many”.
Check out the fun spot below: