What looks rather like provocative ads you wouldn’t want to be caught looking at while seated at your desk, actually turn out to be rather mundane body parts.
These ads by high end Argentinian lingerie brand Jane Pain feature an elbow, a knee and an armpit. Not always the epitome of sexy.
On the ad with the lacy-bra-clad elbow, the tagline reads: “If it can make your elbow look sexy, imagine what it can do in the right place.”
Check the images out below. The campaign was created by agency Conhill Saatchi & Saatchi in the US, according to The Huffington Post.
This isn’t the first time Jane Pain has launched a rather provocative ad campaign.
In 2012 Buzzfeed reported the same lingerie brand released another campaign showing virtually everything but the woman’s genitals.
The tagline read: “What you can’t see is all you want to see.”
The photography was shot by Natasha Ygel and won the 2012 Lapiz de Oro, an illustrious advertising prize in Argentina.