Bonds Takes White Christmas Down Under In New Spot Via Leo Burnett Melbourne

Bonds Takes White Christmas Down Under In New Spot Via Leo Burnett Melbourne
B&T Magazine
By B&T Magazine



Christmas has come early for Bonds this year. If you’ve ever dreamt of a white Christmas Down Under, then dream no longer.

Bonds is celebrating a white-hot Aussie Christmas with its new festive campaign that asks everyone to get into the Christmas spirit.

And, in the spirit of gift giving, Bonds has unleashed a sleigh full of summery and sparkly presents for the entire family.

Created by Leo Burnett Melbourne, the campaign explores the many ways Aussies can enjoy a white Christmas Down Under.

LIFEGUARD

The hero film, the third in a trilogy directed by Gracie Otto, follows a group of Bonds clad mates enjoying a white Christmas, Aussie style, in their makeshift salt flat hangout, while Bonds dressed tots and toddlers celebrate in the sand dunes.

The all-star cast includes Indigenous model Lilla Lowanna, Triple J presenter Tanya Bunter, Aussie model Kawani Prenter and Melbourne couple Damian Meredith and Brendan Leith.

The vast salt flats provide the perfect backdrop to the colourful range, featuring festive sparkle, bright neons and a taste of the new Bonds’ boardies available for summer.

Bonds marketing manager Emily Small said the campaign encapsulates Bonds’ ethos.

“Our Christmas collection aims to delight and inspire our customers to get into the spirit with unreal colour and sparkle,” she said.

GIRL_AND_DOG

“The campaign celebrates togetherness for Australians; family can come in many different forms, and the joy of the season is celebrating it your way.”

The film forms part of Bonds’ wider Christmas campaign across social, online and OOH, that has now launched in Australia and New Zealand, featuring fashion content from Oyster Magazine, an official makeup partnership with Frank Body, and influencer activity celebrating the launch of the kid’s and baby Christmas range.

CREDITS

Client: Bonds

Head of marketing: Emily Small

Marketing manager: Kelly McBride

Brand manager: Kedda Ghazarian

Assistant brand manager: Taylah Johnson

Creative agency: Leo Burnett Melbourne

Media agency: OMD Melbourne

Production company: Playtime

Director: Gracie Otto

Director of production: Stefan Duscio

Executive producer: Oliver Lawrence

Producer: Tom Slater

Stylist: Emma Kalfus

Hair and make-up: Daren Borthwick and Gillian Campbell

Stills production: Sam I Am

Stills photographer: David Cohen De Lara

 




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