Chris Platt, managing director of Universal McCann in Brisbane has joined independent agency, BCM Group, as director of media and engagement, and a member of the agency leadership team.
Platt has been running Universal McCann for two years, and before that was head of planning at Carat and Y&R.
Phil McDonald, partner at BCM Group, said: “We have always been a fully integrated agency that has a quality media planning and buying offering. However, Chris joining us signals a real commitment to offering something different to the traditional, siloed media and creative agencies.
“Our strength is delivering creativity that is truly connected to the moments of truth in a customer journey. Chris’s skill sets and experience will make that an even more powerful proposition”.
Paul Cornwell, partner at BCM Group, added: “The arrival of Phil three months ago, and now Chris, is an exciting time for us. We have seriously bolstered our strategic offering for clients and look forward to continuing our positive momentum and growth.”
Commenting on his appointment, Platt said: “The opportunity to join one of the most successful independent, integrated agencies in Australia to lead media, engagement and strategy came at a perfect time for me.
“I see the need to challenge the way we do business, to find smarter and simpler ways of delivering results for clients through clean and clear alignment of creative and channel. BCM are perfectly placed to do just this.”